We used to throw that word around a lot, didn't we? Viral. Viral content.

When you drive by two of your town's most established restaurants and find them both boarded up, it feels like a call-to-action. When one of those restaurants is the 2019 recipient of the James Beard Foundation Award for best hospitality and is again nominated in 2020 for the JBFA's most outstanding restaurant, that call-to-action becomes more shocking.

Right now, we're driving the road of life and of business without a roadmap or GPS. Sure, the world has endured pandemics before, but imagine what the society of the 1918 Spanish Influenza outbreak would have thought about Zoom meetings or the Tiger King.

Before we get into the real heart of this blog, I'd like to come clean. Think of this as a confession, a marketing mea culpa, of sorts. And here it is:

I'm not one to sugarcoat things, and I'm not going to start now. If you spend just 15 minutes looking at food supply manufacturer and distributor websites, there's one general commonality. Many of them are bad.