Don't Let Marketing Automation Sabotage Your Sales Opportunity
By Erik MacPherson / B2B, sales qualified leads, marketing automation, foodservice equipment selling / 0 Comments
Our CEO, Erik MacPherson, talks about how marketing automation can bite you in the ass. Don't let it.
Do not become robotic. Use marketing automation wisely.
In this VLOG, Erik talks about the importance of:
- Exercising caution with marketing automation
- Being human first
- How Sales still owns the relationship in the foodservice world