The Three Types of Technology That Will Impact Marketing in 2018
By Erik MacPherson / MAFSI, reps, manufacturers, vlogs, on the beanbag, marketing, technology / 0 Comments
1) ANALYTICS
- Website/Google Analytics
- Customer data in your CRM and Salesforce
- Email service provider
- Social media
- Video
- Chat/messaging applications
2) AI / MACHINE LEARNING
- Personalized experiences - chatbots - some of you experienced this first hand at MAFSI with our chatbot -
- Augmented reality
- Predictive marketing - through websites and social media
- Image recognition - imagine a manufacturer being able to browse a huge collection of their combi-oven photos on social media and understand buyer demographics
3) BLOCKCHAIN
- Potential of removing the middleman
- Prevent fraudulent ads and content from running by verifying who, how, and where the ads run
- Will help video assets to be delivered correctly and ensure the data is properly tracked
- Getting paid