---
title: On the Beanbag with TMC - Who Owns The End User?
description: TMC Digital Media's Erik MacPherson discusses the foodservice equipment supply chain and the challenges of getting to end-users. He even includes some tips.
---

[TMC Digital Media Insights | Inbound Marketing and Sales Enablement ](https://success.tmcdigitalmedia.com/blog)

# [On the Beanbag with TMC - Who Owns The End User?](https://success.tmcdigitalmedia.com/blog/on-the-beanbag-with-tmc-who-owns-the-end-user)

 Written by [Erik MacPherson](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson) | Aug 16, 2019 6:19:48 PM

Today, Erik MacPherson talks about the foodservice equipment distribution chain and the challenges of getting to the end-user (or foodservice operator).

## From manufacturers to reps to consultants to dealers, who owns the end-user relationship? How does one ensure your solutions stay top-of-mind?

### Join Erik in this ever increasingly important discussion as to the challenges of getting your brands and products spec'ed and purchased by the foodservice operators. Erik talks about:

- The importance of storytelling
- Understanding your top market segments
- Understanding your buyer personas
- Creating educational content
- Using digital platforms and software to get that messaging down to the end-users

 

 

Interested in taking a detailed look at how other foodservice and food supply businesses are taking full advantage of the digital channel to drive end-user leads?

Schedule time to talk with Erik by choosing a day and time that works for you below.  

 

 

[View full post](https://success.tmcdigitalmedia.com/blog/on-the-beanbag-with-tmc-who-owns-the-end-user)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Erik MacPherson"
  },
  "dateModified" : "2024-05-20T15:24:36.145Z",
  "datePublished" : "2019-08-16T18:19:48Z",
  "headline" : "On the Beanbag with TMC - Who Owns The End User?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 336,
    "url" : "https://cdn2.hubspot.net/hubfs/447165/Pasted%20image%20at%202017_08_10%2001_44%20PM.png",
    "width" : 596
  },
  "mainEntityOfPage" : "https://success.tmcdigitalmedia.com/blog/on-the-beanbag-with-tmc-who-owns-the-end-user",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Digital Marketing Insights from TMC Digital Media"
  }
}
```