To begin, let's start with a question. If your buyers are searching the web for solutions to their problems, what content is influencing them?

We’ve all heard of the “pay it forward” concept and Random Acts of Kindness (RAOK). One person offers an act of kindness to another, that recipient then offers acts of kindness to a couple of other people, and the effect snowballs into a wave of generous acts spread across hundreds, or even thousands of people. Just like that time everyone paid for everyone else’s Starbucks.

So why not take the RAOK concept and apply it to your social presence?

Let's face it, you either like to write or you don't. Just the simple thought of 'writing' intimidates people or is considered a hassle. I'm a sales guy by trade and never really enjoyed writing. But I have come to terms with A) it's inevitable to grow my business, and B) I have really good sales and marketing stories to share that can help impact the results of other businesses.

Is your blog weighing you down? It shouldn't. Just how long does my blog need to be?

Let's cut right to the chase. TIP: when blogging, it's about quality NOT quantity. Don't think about it in terms of how many words. What matters, is the content within the blog. Are your readers intrigued? This food service blog post example from Eaton Marketing makes good use of keywords, pictures and has a Call-To-Action at the bottom giving the reading an opportunity to request more information.

The NAFEM Show 13 embracing the virtual relationship

The NAFEM Show 13 embracing the virtual relationship | Being my first NAFEM Show, Eaton Marketing thought it would be a good idea for me to take a few minutes and jot down my perspective - through a digital marketing guy's eyes.