This year's National Restaurant Association Show was one of the most interesting and productive shows we've experienced. For starters, we learned talking points in our industry are not the same as they were just a few years ago.
Today's marketing and sales playbook has changed. In fact, at TMC we now call it a cookbook. Gone are the days of cold-calling and interrupting your prospects. Today's marketers and salespeople need to work smarter, leveraging online tools and social media in order to engage with buyers on their own time. ABC (Always Be Closing) is now ABH (Always Be Helping). Just this morning, I read another article about how the digital marketing medium is outpacing traditional advertising like TV, etc.