I live in Boulder, Colorado, arguably one of the hiking capitals of the country. If I leave my desk where I spend my days creating foodservice content, I can literally be on a trail enjoying the view above in 15 minutes. If I'm hightailing it, I can make it in 10. And that includes drive time to the trailhead.
I hope we all realize it, but we're lucky. We get to work in an industry that's fun, fast-paced, ever-changing, and cool. After all, when you tell people what you do for a living and what industry you're in, what kind of reaction do you usually get? The bottom line is foodservice is hip.
As I sit here watching my son participate in a summer baseball camp, I'm realizing that if he doesn't have a good experience, and if I'm not happy with the camp (their service), we are not going to come back next year.
The same holds true for equipment, regardless if it's foodservice equipment or any manufacturers' products, right? When something breaks (and it will), is your service process good enough to make the end-user want to buy from you again?
Odds are, your service process is broken. Let's take a look at how other companies are improving it with the HubSpot Service Hub.