TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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27 July 2015


Email is still the best way to engage with your buyers. BUT it only takes one click to unsubscribe from your email list, and then they typically never come back. 

To be effective, your message should depend on whether you're a MAFSI rep or manufacturer, and it should be personalized for the buyer personas actually reading your newsletters. At the end of the day, the goal is to engage your leads and customers and keep YOUR brands/lines “top-of-mind.”


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