Whether we're talking March Madness or the Super Bowl, sports have a tendency to captivate the nation. We're a competitive country that likes to watch two heavy weights slug it out. We like the storylines of the underdog and the comeback kid. From our early years, we dreamt of hitting the homer in the bottom of the ninth.
Age happens, though. Many of our youthful dreams evolved into practical careers, but that competitive spirit never left. We still see ourselves at the foul stripe with the game on the line, only now our game is the foodservice industry and the basket might be for prep or holding.
Here's why marketing in our industry is like a sport:
