We’ve all heard of the “pay it forward” concept and Random Acts of Kindness (RAOK). One person offers an act of kindness to another, that recipient then offers acts of kindness to a couple of other people, and the effect snowballs into a wave of generous acts spread across hundreds, or even thousands of people. Just like that time everyone paid for everyone else’s Starbucks.
So why not take the RAOK concept and apply it to your social presence?
Let's face it, you either like to write or you don't. Just the simple thought of 'writing' intimidates people or is considered a hassle. I'm a sales guy by trade and never really enjoyed writing. But I have come to terms with A) it's inevitable to grow my business, and B) I have really good sales and marketing stories to share that can help impact the results of other businesses.
When I started out my professional sales career some 20 years ago, I was a cold-calling machine. I had to be. The only way to find new sales leads was to pick up the phone, dial the IT Director, hope that he picked up the phone, and give him my pitch. (And I was damn good at it.)
