I think it's fair to say that these last few weeks have presented many unprecedented challenges to our daily lives. The spread of the COVID-19 virus has caused a lot of stress, anxiety, and unease throughout not only our country, but the entire world, impacting nearly every facet of our lives. While the spread of this virus may keep us apart physically, staying connected and banding together virtually has never been more important. 

Before we get into the real heart of this blog, I'd like to come clean. Think of this as a confession, a marketing mea culpa, of sorts. And here it is:

What is Content Marketing? There is no question that we are dead smack in the middle of a paradigm shift from traditional marketing methods to Inbound Marketing (or Content Marketing).

Now is the time to jump onboard and focus on EDUCATING current and future customers using the digital platform. Whether you are a manufacturer, a rep, or a dealer, the most successful content marketing strategies have FOUR KEY COMPONENTS:

One of the biggest challenges for marketers and sales professionals in the foodservice manufacturing industry is actually showing a return on investment when it comes to marketing dollars spent. Where does that money go? What are we getting in return? Are certain efforts working better than others?