With my 10th consecutive Indy500 quickly approaching next week, I'm realizing the similarities between Inbound Marketing and the quest to win the Greatest Spectacle in Racing.
With IndyCar, you need a fast ride. Period. You need a finely tuned engine. You've got to get the most power out of that engine. You need the right aero package for downforce but minimizing drag. You need the technology in the pits to analyze how to get that extra .001 seconds of speed.
With Inbound, you need the right equipment as well. You need an efficient publishing platform ensuring best SEO practices are performed for maximum performance. You need a social media tool to publish posts across a myriad of networks. Ideally you have a software tool allowing you not only to publish what you need but can also analyze the results to help gain success faster.