Buckle up as the Team TMC preps for Inbound16 in Boston next week.  Listen to CEO Erik MacPherson talk about why we are all so excited, and what it means for you.

Our CEO, Erik MacPherson, talks about what TMC stands for, how we got started in the foodservice industry, and much more.

This year's National Restaurant Association Show was one of the most interesting and productive shows we've experienced. For starters, we learned talking points in our industry are not the same as they were just a few years ago.

Four years ago, I was determined to start a marketing agency from the ground up. No clients. No money. Just a whole lot of ambition, determination, and a willingness to learn. I didn't know much. I had some experience with social media, email marketing, and some website development, but looking back, I was as green as can be.

Today's marketing and sales playbook has changed. In fact, at TMC we now call it a cookbook. Gone are the days of cold-calling and interrupting your prospects. Today's marketers and salespeople need to work smarter, leveraging online tools and social media in order to engage with buyers on their own time. ABC (Always Be Closing) is now ABH (Always Be Helping). Just this morning, I read another article about how the digital marketing medium is outpacing traditional advertising like TV, etc.