Aligning sales and marketing is essential to achieve company growth goals, keep (sales) employees happy, and ensure maximum results. However, it can also be a very daunting task. Are the two organizations on the same page? What does that even mean? Where do you begin? Who does what? What are the challenges? What are the goals?
The information below will help you map out what your foodservice company needs to consider before entering into that conference room for your first workshop.