Let's get right to the answer. The only reason phone books still matter in marketing is in concept. Does anyone still have 15 pounds of Yellow Pages sitting around the office?
Regardless of the size of your marketing department, there are certain metrics that should be measured regularly in order to achieve your online lead generation goals. Gone are the days of getting by with viewing monthly Google Analytics reporting. CEOs, VPs of Sales & Marketing, and other executive leadership require more than that to reach growth goals. They want to know what visitors are doing on your foodservice website, what they are interested in, and how many of these visits turn into customers.
The following are the top high-level metrics your foodservice business (whether you are a factory or a manufacturer rep) should be monitoring: