When I told my family I was going to Florida, in January, to a beach resort, there were a lot of assumptions and expectations that came with it. As we all know, though, perception and reality don’t always mix.
Not so long ago, there was a huge buzz on how the fast casual restaurant segment was going to completely disrupt the foodservice industry. The idea was that smaller chains focused on higher quality and diverse menu offerings would continue to grab more and more of the market share.
The first thing anyone should know about me is that I run on cold brew coffee and chocolate. Second, I am an East Coast girl, so crabs, shrimp, and oysters hold a special place in my heart. I am super excited to begin my career in marketing as a Social Media Coordinator with TMC Digital Media.
Inbound marketing is not a new term, but it is just now starting to be more frequently used and practiced in the marketing world.
So, what role do Millennials play in inbound marketing?