This year's National Restaurant Association Show was one of the most interesting and productive shows we've experienced. For starters, we learned talking points in our industry are not the same as they were just a few years ago.
What We Learned at the NRA Show 2016
By Chad Stamm / results, food service industry, MAFSI, foodservice rep, online marketing, reps, foodservice marketing strategy, lead generation, Foodservice Industry, lead nurturing, foodservice reps, foodservice marketing company, foodservice equipment selling, traditional marketing, hubspot, ROI, thought leadership, marketing agency, certified partner, NRA Show, Food Supply, lessons learned, Food Products, Food Distribution / 0 Comments
Regardless of the size of your marketing department, there are certain metrics that should be measured regularly in order to achieve your online lead generation goals. Gone are the days of getting by with viewing monthly Google Analytics reporting. CEOs, VPs of Sales & Marketing, and other executive leadership require more than that to reach growth goals. They want to know what visitors are doing on your foodservice website, what they are interested in, and how many of these visits turn into customers.
The following are the top high-level metrics your foodservice business (whether you are a factory or a manufacturer rep) should be monitoring: