Before I joined up with my brother-in-law, Erik, at TMC, I had a long history in both content creation and in the foodservice industry.
The number one challenge for marketers and executives of foodservice manufacturers is determining their ROI on marketing dollars. For example, there is a TON of money still allocated to print ads, printing literature, tradeshows and other traditional marketing methods. These methods aren't going anywhere anytime soon. So how can marketers get the most out of their outbound marketing?