TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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09 December 2016

The way we sell today is changing. Social media platforms like LinkedIn, Twitter, Facebook, and Instagram provide us so much valuable intel about a contact or a company that sales people should be better armed than ever to provide better value to a potential customer. Social media helps you build your personal brand and truly be known as a thought leader in your field. Whether it's prep before that first call, or at the end of the deal stage of closing the business, social selling is paramount for the ultimate success of today's sales executive.  

One important note before we get into the meat & potatoes: do not SELL on social media. Do not go for the close. Social selling is about listening and learning about your prospects/customers. It's about educating and providing value. It's a long-term game - not for short gains.

So what should you be doing on a regular basis?


31 August 2016

Aligning sales and marketing is essential to achieve company growth goals, keep (sales) employees happy, and ensure maximum results. However, it can also be a very daunting task. Are the two organizations on the same page? What does that even mean? Where do you begin? Who does what? What are the challenges? What are the goals?

The information below will help you map out what your foodservice company needs to consider before entering into that conference room for your first workshop. 


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