How much sales intel are you collecting before speaking with a lead? How is that information getting into your salespeople's hands? What are they doing with it?

TMC Digital Media's Founder and CEO, Erik MacPherson, gives us his perspective of the NRA Show 2017.

The way we sell today is changing. Social media platforms like LinkedIn, Twitter, Facebook, and Instagram provide us so much valuable intel about a contact or a company that sales people should be better armed than ever to provide better value to a potential customer. Social media helps you build your personal brand and truly be known as a thought leader in your field. Whether it's prep before that first call, or at the end of the deal stage of closing the business, social selling is paramount for the ultimate success of today's sales executive.  

One important note before we get into the meat & potatoes: do not SELL on social media. Do not go for the close. Social selling is about listening and learning about your prospects/customers. It's about educating and providing value. It's a long-term game - not for short gains.

So what should you be doing on a regular basis?

Our CEO, Erik MacPherson, talks about what TMC stands for, how we got started in the foodservice industry, and much more.

Listen to our CEO Erik MacPherson talk about the value of social media for business and personal brands.