I live in Boulder, Colorado, arguably one of the hiking capitals of the country. If I leave my desk where I spend my days creating foodservice content, I can literally be on a trail enjoying the view above in 15 minutes. If I'm hightailing it, I can make it in 10. And that includes drive time to the trailhead.
Inbound marketing is not a new term, but it is just now starting to be more frequently used and practiced in the marketing world.
So, what role do Millennials play in inbound marketing?