I live in Boulder, Colorado, arguably one of the hiking capitals of the country. If I leave my desk where I spend my days creating foodservice content, I can literally be on a trail enjoying the view above in 15 minutes. If I'm hightailing it, I can make it in 10. And that includes drive time to the trailhead.
A Different Perspective on the Importance of Content Creation in the Foodservice Industry
By Chad Stamm / Buyer Personas, branding, content, brand, lead generation, lead nurturing, foodservice leads, foodservice sales, publishing content, sales, Combi Oven, Chocolate, User Generated Content, Seth Godin, Content Creation, Social Listening / 0 Comments
Here at TMC, we're big fans of Seth Godin's daily insights. If you don't follow him, you should. In today's post, he talks about the downfalls of the "sort by price" mentality, and he argues that buying the cheapest widget almost never winds up being the right choice. Can you think of a time when you bought the cheapest item possible, and it wound up being the best option in the long run?