According to the Information Technology Services Marketing Association, nearly two-thirds of all consumers conduct their own research before making purchases. This means most people who are ready to buy already know details about what you’re selling. They’ve read the ratings and reviews. They’ve seen all the articles. They’re educated. But who creates all this information they are reading?
What We Learned at the NRA Show 2016
By Chad Stamm / results, food service industry, MAFSI, foodservice rep, online marketing, reps, foodservice marketing strategy, lead generation, Foodservice Industry, lead nurturing, foodservice reps, foodservice marketing company, foodservice equipment selling, traditional marketing, hubspot, ROI, thought leadership, marketing agency, certified partner, NRA Show, Food Supply, lessons learned, Food Products, Food Distribution / 0 Comments
This year's National Restaurant Association Show was one of the most interesting and productive shows we've experienced. For starters, we learned talking points in our industry are not the same as they were just a few years ago.