TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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15 August 2017

Regardless of the industry, educating buyers is of utmost importance in moving them along in the buyer’s journey. In the foodservice industry, this practice of educating buyers is arguably more personal than any other industry.

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26 January 2017

 

It’s been said that the best camera is the one that’s with you. In today’s world of technology, smartphones are just as powerful, if not more powerful than a high-end camera like a DSLR, especially when it comes to video. In fact it’s not even close with the latest iPhone 7 capable of shooting stunning 4K quality video. The foodservice industry is at the cusp of a video takeover and you may already have all the equipment you need in your pocket at this very moment.

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12 October 2016

Video has become an incredibly effective form of content offers as of late. With video, you’re able to convey messages that might otherwise be difficult to get across through brochures or guides. Not to mention, videos are easy to digest and simply more visually appealing for visitors to your website. In fact, 59% of executives would rather watch video than read text. Simply put, video marketing is so hot right now. So what is a video worth to both you and your potential customers?

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