Today, Erik MacPherson talks about the foodservice equipment distribution chain and the challenges of getting to the end-user (or foodservice operator).
Why a CRM and Sales Enablement Tools Will Increase Productivity
By Erik MacPherson / tmc digital media, B2B, Foodservice Industry, CRM, hubspot, marketing agency, aligning sales and marketing, vlogs, inbound sales series, sales enablement, #relationships, sales empowerment, digital ecosystem / 2 Comments
TMC Digital Media's Founder and CEO, Erik MacPherson, talks the value of a CRM and Sales Enablement tools.
One of the biggest challenges for marketers and sales professionals in the foodservice manufacturing industry is actually showing a return on investment when it comes to marketing dollars spent. Where does that money go? What are we getting in return? Are certain efforts working better than others?