Video has become an incredibly effective form of content offers as of late. With video, you’re able to convey messages that might otherwise be difficult to get across through brochures or guides. Not to mention, videos are easy to digest and simply more visually appealing for visitors to your website. In fact, 59% of executives would rather watch video than read text. Simply put, video marketing is so hot right now. So what is a video worth to both you and your potential customers?