How Traction's GWC Has Benefited Our Marketing and Growth Agency

Here at TMC Digital Media, we are always looking for healthy ways to grow. One concept that has been instrumental in helping us achieve our goals is Traction's GWC: Get it, Want it, and Capacity to do it. Let's explore the importance of GWC and how it has benefited our agency as well as our clients.

First and foremost, let's break down what each component of GWC represents:

1. Get it

This refers to whether a TMC team member truly understands their role and responsibilities within the organization. It is crucial for our team members to have a clear understanding of what is expected of them in order to perform effectively.

2. Want it

This aspect focuses on whether our TMC team member is motivated and passionate about their role. When team members are truly invested in their work, they are more likely to go above and beyond to achieve success.

3. Capacity to do it

This component relates to whether a team member has the necessary skills, knowledge, and resources to effectively carry out their responsibilities. It is essential for team members to have the capacity to handle their tasks efficiently.

So, why is GWC important for your organization?

Well, for starters, having team members who truly "get it" means that they are more likely to perform their duties accurately and efficiently. When individuals understand their role within the organization, they are better equipped to contribute to the overall success of the team and our clients. 

Additionally, team members who "want it" are more likely to be engaged and motivated in their work. This can lead to increased productivity, higher job satisfaction, and, ultimately, better results for the organization as a whole and our clients.

Lastly, having team members with the "capacity to do it" ensures that tasks are completed effectively and in a timely manner. Individuals with the necessary skills and resources to carry out their responsibilities are more likely to succeed in their roles, ultimately increasing our client happiness index.

Traction's GWC is a valuable concept that has helped TMC maximize its potential and achieve our internal and client goals. By ensuring that team members "get it, want it, and have the capacity to do it," we have created a more productive and successful work environment from which we all benefit.

GWC is not just a buzzword – it's a powerful tool that can drive your organization towards success. If your company has implemented Traction, how has GWC benefited your team? If you are new to Traction EOS, does this sound like something you'd like to implement in your organization in the future? If not, why?

Find out where your company stands on some of these transformational concepts.