Today, Erik MacPherson talks about the foodservice equipment distribution chain and the challenges of getting to the end-user (or foodservice operator).

TMC Digital Media's Founder and CEO, Erik MacPherson, talks the value of a CRM and Sales Enablement tools.

What is Content Marketing? There is no question that we are dead smack in the middle of a paradigm shift from traditional marketing methods to Inbound Marketing (or Content Marketing).

Now is the time to jump onboard and focus on EDUCATING current and future customers using the digital platform. Whether you are a manufacturer, a rep, or a dealer, the most successful content marketing strategies have FOUR KEY COMPONENTS:

I live in Boulder, Colorado, arguably one of the hiking capitals of the country. If I leave my desk where I spend my days creating foodservice content, I can literally be on a trail enjoying the view above in 15 minutes. If I'm hightailing it, I can make it in 10. And that includes drive time to the trailhead.

Ask yourself this question: How long does it take before a sales rep contacts a sales-qualified lead who wants your foodservice product/solution? If the answer is any longer than a few hours, your competitors may be stealing your leads right from under your nose. How can this be?