I live in Boulder, Colorado, arguably one of the hiking capitals of the country. If I leave my desk where I spend my days creating foodservice content, I can literally be on a trail enjoying the view above in 15 minutes. If I'm hightailing it, I can make it in 10. And that includes drive time to the trailhead.
Ask yourself this question: How long does it take before a sales rep contacts a sales-qualified lead who wants your foodservice product/solution? If the answer is any longer than a few hours, your competitors may be stealing your leads right from under your nose. How can this be?
Meet Gabrielle (or Gabby) Hoover. Gabby is the newest addition to the TMC family, joining us as an inbound marketing and sales coordinator on a full time basis here at TMC Digital Media.
Gabby has a passion for food, travel, music and all things marketing and communications. We sat down with her for a quick Q&A. So take it away, Gabby...
One of the biggest challenges for marketers and sales professionals in the foodservice manufacturing industry is actually showing a return on investment when it comes to marketing dollars spent. Where does that money go? What are we getting in return? Are certain efforts working better than others?
Look, we get it. You've probably worked with other companies (or maybe even family members) to develop your website. Maybe it was cheaper. Maybe you just needed to get "something" up there. Maybe it was both.
Odds are, the experience burned you one way or another. Maybe your website is still stuck in 2005 when we're now in 2Q19, and the thought of launching a new site feels daunting and overwhelming. But the reality is your website can be a lead generation tool for many years to come if done correctly.
So why is TMC Digital Media your ideal online marketing partner for your website revamp and refining of your online presence? Consider the following: