TMC Digital Media's Founder and CEO, Erik MacPherson, talks the value of a CRM and Sales Enablement tools.
A guest post from Mike Kappel, President of Kaptechs:
As I sit here watching my son participate in a summer baseball camp, I'm realizing that if he doesn't have a good experience, and if I'm not happy with the camp (their service), we are not going to come back next year.
The same holds true for equipment, regardless if it's foodservice equipment or any manufacturers' products, right? When something breaks (and it will), is your service process good enough to make the end-user want to buy from you again?
Odds are, your service process is broken. Let's take a look at how other companies are improving it with the HubSpot Service Hub.
In an earlier post, we talked about 'why' foodservice manufacturers and their supply chains are using a CRM to increase their overall bottom line.
What are some additional benefits of using the HubSpot CRM?
Let's dive into topics like API integration, aligning foodservice marketing, sales, AND service, customer happiness, and sales empowerment.
Do you run your business on a gut feeling? Or maybe you rely on Excel spreadsheets?
Imagine making business decisions based on real data. Facts.
There is a better way. Let me show you how other foodservice equipment manufacturers, reps, and dealers are leveraging today's CRM technology to increase their overall business impact.