TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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15 March 2019
A guest post from Mike Kappel, President of Kaptechs:


25 July 2018

As I sit here watching my son participate in a summer baseball camp, I'm realizing that if he doesn't have a good experience, and if I'm not happy with the camp (their service), we are not going to come back next year.

The same holds true for equipment, regardless if it's foodservice equipment or any manufacturers' products, right? When something breaks (and it will), is your service process good enough to make the end-user want to buy from you again?

Odds are, your service process is broken. Let's take a look at how other companies are improving it with the HubSpot Service Hub.


29 June 2018

In an earlier post, we talked about 'why' foodservice manufacturers and their supply chains are using a CRM to increase their overall bottom line.

What are some additional benefits of using the HubSpot CRM?

Let's dive into topics like API integration, aligning marketing, sales, AND service, customer happiness, and sales empowerment.


28 June 2018

Do you run your business on a gut feeling? Or maybe you rely on Excel spreadsheets?

Imagine making business decisions based on real data. Facts.

There is a better way. Let me show you how other foodservice equipment manufacturers, reps, and dealers are leveraging today's CRM technology to increase their overall business impact.


29 November 2017

It's data. Data is king. Data is knowledge. Without data, how can you move your company forward?

Let's first take a look at the 'buyer's journey' and how it's changing right in front of us.

The way we engage with our buyers online needs to change. Currently, the foodservice equipment industry is disregarding two very important phases of the buyer's journey, which hinders our ability to sell. We must engage with buyers well before they are ready for a quote, but how?


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