Sierra Nevada Brewing, Stone Brewing, and New Belgium Brewing are among some of the most popular independent craft breweries in the United States. Besides producing amazing beers, what sets them apart from their competitors? Their ability to get the message out about their companies without using what used to be considered traditional marketing methods. And one of the most popular methods? Using social media to their advantage.
To say that social media has taken the B2B marketing world by storm is an understatement. Without a doubt, being in the foodservice business and not being on social media is a huge missed opportunity. With that being said, social media shouldn't be the only form of a B2B marketing strategy.
What is Content Marketing? There is no question that we are dead smack in the middle of a paradigm shift from traditional marketing methods to Inbound Marketing (or Content Marketing).
Now is the time to jump onboard and focus on EDUCATING current and future customers using the digital platform. Whether you are a manufacturer, a rep, or a dealer, the most successful content marketing strategies have FOUR KEY COMPONENTS:
I live in Boulder, Colorado, arguably one of the hiking capitals of the country. If I leave my desk where I spend my days creating foodservice content, I can literally be on a trail enjoying the view above in 15 minutes. If I'm hightailing it, I can make it in 10. And that includes drive time to the trailhead.
Live events are not cheap. Especially when food is involved. Live cooking demonstrations require both a time and financial investment by manufacturers' reps, from buying and prepping the ingredients to setting aside half of a working day for the event. So after all that investment, will the event be worth it when it’s over?