TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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18 June 2019

What is Content Marketing? There is no question that we are dead smack in the middle of a paradigm shift from traditional marketing methods to Inbound Marketing (or Content Marketing).

Now is the time to jump onboard and focus on EDUCATING current and future customers using the digital platform. Whether you are a manufacturer, a rep, or a dealer, the most successful content marketing strategies have FOUR KEY COMPONENTS:

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11 June 2019

I live in Boulder, Colorado, arguably one of the hiking capitals of the country. If I leave my desk where I spend my days creating foodservice content, I can literally be on a trail enjoying the view above in 15 minutes. If I'm hightailing it, I can make it in 10. And that includes drive time to the trailhead.

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31 July 2018

Live events are not cheap. Especially when food is involved. Live cooking demonstrations require both a time and financial investment by manufacturers' reps, from buying and prepping the ingredients to setting aside half of a working day for the event. So after all that investment, will the event be worth it when it’s over?

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27 February 2018
 
Instagram has finally opened up their platform to integrate in with 3rd party software apps like HubSpot.
 
For us HubSpotters (marketers), this is big news and provides a lot of value. 
 
Here is a four minute video demonstration of this new feature.
 
[4 mins]

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09 January 2018
 
 
Today I was on Facebook, and someone had posted one of those statuses that informs you you're not really their "friend" if you don't copy and paste the status as your own.
 
Like me, you've probably noticed that most people who post these statuses tend to be of the only demographic still forwarding chain e-mails (i.e. grandparents, great-grandparents, and anyone over the age of 70). So what followed wasn't all that surprising.

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