Live events are not cheap. Especially when food is involved. Live cooking demonstrations require both a time and financial investment by manufacturers' reps, from buying and prepping the ingredients to setting aside half of a working day for the event. So after all that investment, will the event be worth it when it’s over?
31 July 2018
27 February 2018
Instagram has finally opened up their platform to integrate in with 3rd party software apps like HubSpot.
For us HubSpotters (marketers), this is big news and provides a lot of value.
Here is a four minute video demonstration of this new feature.
09 January 2018
Today I was on Facebook, and someone had posted one of those statuses that informs you you're not really their "friend" if you don't copy and paste the status as your own.
Like me, you've probably noticed that most people who post these statuses tend to be of the only demographic still forwarding chain e-mails (i.e. grandparents, great-grandparents, and anyone over the age of 70). So what followed wasn't all that surprising.
29 November 2017
31 October 2017
Email marketing open rates and click-through rates (CTRs) are what they are. When email was fresh and exciting in the 1990s, it was common to see open rates of 90 percent or more. Today, in the age of too many emails and too little time, 20 percent open rates are considered a good goal. A two to four percent CTR is decent, but is that really enough? Is your business really reaching the number of end-users it needs to for future growth?