This is one of the most useful pieces of content you'll read all year. That is, if you don't already know the trick to shucking corn.
When I told my family I was going to Florida, in January, to a beach resort, there were a lot of assumptions and expectations that came with it. As we all know, though, perception and reality don’t always mix.
Your brand depends on the stories you tell. All successful companies have them.
As we end Munich’s official Oktoberfest season, it seems fitting to look at this world famous event through more than just beer goggles. Oktoberfest is an annual celebration held in Munich that dates back to 1810, and the first edition was a post-wedding feast to celebrate the marriage of Crown Prince Ludwig and Princess Therese. All of Bavaria was invited to what has since become one of the biggest foodservice events in the world with around 7 million attendees every year.
So how does this relate to marketing?
Foodservice manufacturers rely on their reps and distribution networks to sell. But when reps and distributors are responsible for selling 20-30+ different brands, if not hundreds or even thousands, how does your factory ensure your products and solutions stay top-of-mind in this über competitive foodservice industry?