Everyday inspiration seems to hit me at the weirdest times. As I write this from a hotel room in Chicago, this is the first post-COVID business trip the TMC team has been on. This is what one would consider a more "outbound" method of marketing; meaning, we're literally traveling to our client.
Every business has a brand identity, whether they realize it or not. While some companies put effort into developing their brands, some may believe that they don't have time to ensure their branding and logo are as unique as their business, which is a big mistake.
This is one of the most useful pieces of content you'll read all year. That is, if you don't already know the trick to shucking corn.
When I told my family I was going to Florida, in January, to a beach resort, there were a lot of assumptions and expectations that came with it. As we all know, though, perception and reality don’t always mix.
Your brand depends on the stories you tell. All successful companies have them.