TMC Digital Media Learning Center: Inbound Marketing and Sales Enablement for the Foodservice Industry

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21 January 2022

If you’ve ever searched Google for “How to grow my contact list,” you’ve come across plenty of companies that are eager to sell you email addresses of people your company has never been in contact with. And while it may seem like this is a gift from the marketing gods and will certainly help you get emails to more people, they're really just selling you snake oil, and potentially, much worse.

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10 January 2019
 
A guest post from Mike Donnelly, CEO and co-founder of Seventh Sense:
 
First off, happy new year! Second, did you make any new year's resolutions for your email marketing efforts? If you're still working on them, you might want to check out our 9 Email marketing trends to watch in 2019 while you’re putting together your plan. 

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31 July 2018

Live events are not cheap. Especially when food is involved. Live cooking demonstrations require both a time and financial investment by manufacturers' reps, from buying and prepping the ingredients to setting aside half of a working day for the event. So after all that investment, will the event be worth it when it’s over?

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16 February 2018
 
Email is still the #1 way to interrupt people with your company's branding and messaging. Yet, it's getting harder and harder to get buyers to open emails, let alone read and click on them.
 
A 20% email open rate is not acceptable. If 80% of your contacts are NOT opening emails, we have to identify the problem(s). 
 
Is it timing? Are you sending too many emails? Is it a spam issue? 
 
Here is a 5 minute video demonstrating how we can use technology to substantially improve the way we look at emailing our buyers moving forward.

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12 October 2016

Video has become an incredibly effective form of content offers as of late. With video, you’re able to convey messages that might otherwise be difficult to get across through brochures or guides. Not to mention, videos are easy to digest and simply more visually appealing for visitors to your website. In fact, 59% of executives would rather watch video than read text. Simply put, video marketing is so hot right now. So what is a video worth to both you and your potential customers?

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