Live events are not cheap. Especially when food is involved. Live cooking demonstrations require both a time and financial investment by manufacturers' reps, from buying and prepping the ingredients to setting aside half of a working day for the event. So after all that investment, will the event be worth it when it’s over?

Video has become an incredibly effective form of content offers as of late. With video, you’re able to convey messages that might otherwise be difficult to get across through brochures or guides. Not to mention, videos are easy to digest and simply more visually appealing for visitors to your website. In fact, 59% of executives would rather watch video than read text. Simply put, video marketing is so hot right now. So what is a video worth to both you and your potential customers?

Email is still the best way to engage with your buyers. BUT it only takes one click to unsubscribe from your email list, and then they typically never come back. 

To be effective, your message should depend on whether you're a MAFSI rep or manufacturer, and it should be personalized for the buyer personas actually reading your newsletters. At the end of the day, the goal is to engage your leads and customers and keep YOUR brands/lines “top-of-mind.”