Foodservice. We all love it, and we all hate it.
Five Keys to Successful Foodservice Marketing
By Chad Stamm / Buyer Personas, branding, content, website design, brand, social media, website visitors, lead generation, social media marketing, online personalization, Responsive Websites, Mobile Website, Foodservice Websites, lead nurturing, foodservice leads, buyer's journey, foodservice sales, publishing content, sales / 0 Comments
The first thing anyone should know about me is that I run on cold brew coffee and chocolate. Second, I am an East Coast girl, so crabs, shrimp, and oysters hold a special place in my heart. I am super excited to begin my career in marketing as a Social Media Coordinator with TMC Digital Media.
What Two Days at HubSpot Partner Day Means for TMC Clients
By Erik MacPherson / CRM, sales process, aligning sales and marketing, sales, sales tips, inbound sales, inbound sales series, growth driven design, hubspot partner, hubspot partner day, growth stack, full go to market agency, ecosystem / 0 Comments
I’m on my flight home right now after spending two days at HubSpot headquarters in Cambridge with some of the smartest people I’ve ever met, along with THE BEST inbound marketing agency leadership in the world. BTW, did you know there are 156,000 marketing agencies out there? Good lord. To put it into perspective, I was one of only 300 people to be fortunate enough to attend HubSpot’s Partner Day 2017 in Cambridge.
How do you connect with your foodservice leads to determine which ones are qualified? If you use legacy tactics including cold, un-customized emails and voicemails, your response rates are probably in the low single digits. It’s spam at the end of the day. If you do get the F&B director on the phone, you have to spend time qualifying them to determine if it's the right time to talk. You are disrupting them. Better make it count.
I imagine this happens to you too, right? So how does today's inbound salesperson truly connect with today's empowered buyers? Let's take a look.
A Different Perspective on the Importance of Content Creation in the Foodservice Industry
By Chad Stamm / Buyer Personas, branding, content, brand, lead generation, lead nurturing, foodservice leads, foodservice sales, publishing content, sales, Combi Oven, Chocolate, User Generated Content, Seth Godin, Content Creation, Social Listening / 0 Comments
Here at TMC, we're big fans of Seth Godin's daily insights. If you don't follow him, you should. In today's post, he talks about the downfalls of the "sort by price" mentality, and he argues that buying the cheapest widget almost never winds up being the right choice. Can you think of a time when you bought the cheapest item possible, and it wound up being the best option in the long run?