For sports fans, March is the best month of the year. It brings buzzer beaters, Cinderella stories, and alarmingly low ink levels on the office printer, thanks to all those brackets. While the games grab our attention for three straight weeks, we can learn much about inbound marketing from the tournament that we can use during the other 49 weeks of the year.
08 March
2024
25 February
2020
Before we get into the real heart of this blog, I'd like to come clean. Think of this as a confession, a marketing mea culpa, of sorts. And here it is:
31 July
2018
Live events are not cheap. Especially when food is involved. Live cooking demonstrations require both a time and financial investment by manufacturers' reps, from buying and prepping the ingredients to setting aside half of a working day for the event. So after all that investment, will the event be worth it when it’s over?
07 February
2018
When I told my family I was going to Florida, in January, to a beach resort, there were a lot of assumptions and expectations that came with it. As we all know, though, perception and reality don’t always mix.
09 January
2018
Today I was on Facebook, and someone had posted one of those statuses that informs you you're not really their "friend" if you don't copy and paste the status as your own.
Like me, you've probably noticed that most people who post these statuses tend to be of the only demographic still forwarding chain e-mails (i.e. grandparents, great-grandparents, and anyone over the age of 70). So what followed wasn't all that surprising.