For sports fans, March is the best month of the year. It brings buzzer beaters, Cinderella stories, and alarmingly low ink levels on the office printer, thanks to all those brackets. While the games grab our attention for three straight weeks, we can learn much about inbound marketing from the tournament that we can use during the other 49 weeks of the year.
Before we get into the real heart of this blog, I'd like to come clean. Think of this as a confession, a marketing mea culpa, of sorts. And here it is:
If you're a marketing or sales executive or even a business owner looking to grow your company's marketing efforts, you probably have a whole range of questions.
Live events are not cheap. Especially when food is involved. Live cooking demonstrations require both a time and financial investment by manufacturers' reps, from buying and prepping the ingredients to setting aside half of a working day for the event. So after all that investment, will the event be worth it when it’s over?
When I told my family I was going to Florida, in January, to a beach resort, there were a lot of assumptions and expectations that came with it. As we all know, though, perception and reality don’t always mix.