Sierra Nevada Brewing, Stone Brewing, and New Belgium Brewing are among some of the most popular independent craft breweries in the United States. Besides producing amazing beers, what sets them apart from their competitors? Their ability to get the message out about their companies without using what used to be considered traditional marketing methods. And one of the most popular methods? Using social media to their advantage.
If you’ve ever searched Google for “How to grow my contact list,” you’ve come across plenty of companies that are eager to sell you email addresses of people your company has never been in contact with. And while it may seem like this is a gift from the marketing gods and will certainly help you get emails to more people, they're really just selling you snake oil, and potentially, much worse.
To say that social media has taken the B2B marketing world by storm is an understatement. Without a doubt, being in the foodservice business and not being on social media is a huge missed opportunity. With that being said, social media shouldn't be the only form of a B2B marketing strategy.
Every business has a brand identity, whether they realize it or not. While some companies put effort into developing their brands, some may believe that they don't have time to ensure their branding and logo are as unique as their business, which is a big mistake.
Marketing is the fun and flashy side of your business, the creative lens that everyone out in the world gets to see you from. Each company curates their brand with marketing through their logo, product development, and all the way through to the market of their consumers. However that journey may look like from B2B or B2C businesses, marketing helps build that personal connection. So when you want to share your brand, value, products, and more you design a marketing campaign - but what exactly does a "marketing campaign" entail?