If you're a marketing or sales executive or even a business owner looking to grow your company's marketing efforts, you probably have a whole range of questions.
I hope we all realize it, but we're lucky. We get to work in an industry that's fun, fast-paced, ever-changing, and cool. After all, when you tell people what you do for a living and what industry you're in, what kind of reaction do you usually get? The bottom line is foodservice is hip.
Let's start with an exercise.