We used to throw that word around a lot, didn't we? Viral. Viral content.

In today’s climate, especially during a pandemic, it can be difficult to step back and look at the bigger picture. The bigger picture being -- how a company should operate during a time of upheaval. There are many ways to go about it, but a good place to start is how you want your message conveyed to your audience.

Right now, we're driving the road of life and of business without a roadmap or GPS. Sure, the world has endured pandemics before, but imagine what the society of the 1918 Spanish Influenza outbreak would have thought about Zoom meetings or the Tiger King.

Before we get into the real heart of this blog, I'd like to come clean. Think of this as a confession, a marketing mea culpa, of sorts. And here it is:

If you're a marketing or sales executive or even a business owner looking to grow your company's marketing efforts, you probably have a whole range of questions.