TMC Digital Media Insights | Inbound Marketing and Sales Enablement

Tech Tip: Improving Email Marketing with Seventh Sense

Written by Erik MacPherson | Feb 16, 2018 7:23:31 PM
 
Email is still the #1 way to interrupt people with your company's branding and messaging. Yet, it's getting harder and harder to get buyers to open emails, let alone read and click on them.
 
A 20% email open rate is not acceptable. If 80% of your contacts are NOT opening emails, we have to identify the problem(s). 
 
Is it timing? Are you sending too many emails? Is it a spam issue? 
 
Here is a 5 minute video demonstrating how we can use technology to substantially improve the way we look at emailing our buyers moving forward.

Want to talk email marketing strategy? Book 15 minutes with me today by using this Meetings app.