---
title: "On the Bean Bag with TMC: Closing the Loop in the Foodservice Manufacturing Industry"
description: Closing the loop on marketing and sales is critical for showing ROI in the foodservice manufacturing industry. Watch Erik discuss this important topic.
---

[TMC Digital Media Insights | Inbound Marketing and Sales Enablement ](https://success.tmcdigitalmedia.com/blog)

# [On the Bean Bag with TMC: Closing the Loop in the Foodservice Manufacturing Industry](https://success.tmcdigitalmedia.com/blog/closing-the-loop-on-marketing-and-sales-in-foodservice)

 Written by [Erik MacPherson](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson) | Apr 16, 2019 12:30:00 PM

One of the biggest challenges for marketers and sales professionals in the foodservice manufacturing industry is actually showing a return on investment when it comes to marketing dollars spent. Where does that money go? What are we getting in return? Are certain efforts working better than others?

It *is *possible to answer these questions, and we call it Closing the Loop.

 

As you can see, using the basic principles of [The Pretzel Effect](https://success.tmcdigitalmedia.com/the-pretzel-effect-of-marketing-and-sales-in-the-foodservice-industry), it's possible to tie both traditional and modern [foodservice marketing strategies and tactics](https://success.tmcdigitalmedia.com/blog/five-keys-to-successful-foodservice-marketing) into the same form. When we close the loop and pair up important concepts, magical things can happen in our marketing and sales initiatives. 

### **Ready for more on closing the loop? Take 10 minutes out of your day and [escape to Munich, Germany](http://view.ceros.com/tmc-digital-media/inbound-marketing-experience) while picking up some valuable marketing and sales nuggets you can immediately use for your business. **

 

[View full post](https://success.tmcdigitalmedia.com/blog/closing-the-loop-on-marketing-and-sales-in-foodservice)

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