One of the biggest challenges for marketers and sales professionals in the foodservice manufacturing industry is actually showing a return on investment when it comes to marketing dollars spent. Where does that money go? What are we getting in return? Are certain efforts working better than others?
It is possible to answer these questions, and we call it Closing the Loop.
As you can see, using the basic principles of The Pretzel Effect, it's possible to tie both traditional and modern foodservice marketing strategies and tactics into the same form. When we close the loop and pair up important concepts, magical things can happen in our marketing and sales initiatives.