--- title: "On the Bean Bag with TMC: MAFSI Conference 2018 Preview (What to Expect at TMC's Sessions)" description: With MAFSI Conference 2018 quickly approaching, here's a look at what to expect to our TMC breakout sessions in Naples, FL. image: https://success.tmcdigitalmedia.com/hubfs/mafsi%202018.png --- [Foodservice](https://success.tmcdigitalmedia.com/blog/topic/foodservice) [Sales](https://success.tmcdigitalmedia.com/blog/topic/sales) [Marketing](https://success.tmcdigitalmedia.com/blog/topic/marketing) [Technology](https://success.tmcdigitalmedia.com/blog/topic/technology) [TMC](https://success.tmcdigitalmedia.com/blog/topic/tmc) # On the Bean Bag with TMC: MAFSI Conference 2018 Preview (What to Expect at TMC's Sessions) [![Erik MacPherson](https://success.tmcdigitalmedia.com/hs-fs/hubfs/TMC%20Headshots/Erik%20Headshot%202023.png?width=40&height=40&name=Erik%20Headshot%202023.png)](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson) by [Erik MacPherson](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson) Dec 27, 2017 8:34:58 AM ##### Listen To This Blog Post   With the MAFSI Conference Compete in HD 2018 coming up in less than a month in Naples, FL, it's time to start thinking about attending breakout sessions.   TMC has been a part of the last two MAFSI conferences, dating back to 2014. And we are truly grateful.    This year, Chad Stamm and I will be speaking at multiple breakout sessions. Let's take a look (and listen) as I provide an overview of our sessions in this episode of On The Bean Bag with TMC.                       5:19     ● ● ● ● ● ●   5:19 - Off - English       - Speed 1x - 0.5x - 1x - 1.25x - 1.5x - 1.75x - 2x - Quality 540p - Auto - 224p - 360p - 540p - 720p - 1080p             1. 1 MAFSI 2018: Compete in HD 2. 2 Rep Firm of the Future 3. 3 Buyer Behavior and Manufacturers 4. 4 The Power of Play 5. 5 Importance of Authenticity 6. 6 Follow TMC on Instagram Stories   ![Wistia video thumbnail - OTBB - MAFSI 2018: Compete in HD](https://embedwistia-a.akamaihd.net/deliveries/f9a3c5f98ace371c463b49d7442f159c5a431e8c.jpg?image_crop_resized=640x360) [About Wistia](https://wistia.com/about-wistia?utm_type=player&utm_product=host&utm_campaign=songs-about-wistia&utm_medium=referral&utm_source=wistia&about=493804)[Report a problem](https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions#)[Copy link and thumbnail](https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions#) 3:54   Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem? Choose one Video plays but frequently stutters Video has poor quality Video fails to play Other Any other details or context?   [Cancel](https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions#) Send message                 Here are the highlights:   There will be a strong focus on technology.    **1) The Rep Firm of the Future: Using Technology to Stay in Front of Your Buyers** We will show you:  - Social Selling is not social selling. It’s just selling. - Inside sales becoming more important - Account Based Marketing (ABM) - Budget - Technology & Marketing - Aligning Marketing & Sales  - Marketing & Sales Automation   **2) How Buyer Behavior is Shaping the Digital Ecosystem for Manufacturers**   We will show you: - How the buying process continues to change - Budget - Technology & Marketing - From Sales Reps to Marketing Reps - Aligning Marketing & Sales Automation with Reps (consistent messaging through shared digital assets)   **3) The Power of Play: How Video Drives Buyer Engagement and How to Capitalize On It** - We will show you how reps and factories are capitalizing on video - Discuss technology platforms - Tips and equipment needed   **4) The Importance of Authenticity: Finding the Unique Story In Your Company and Personal Brand** - Your personal brand - Your company brands - Your product brands   So, speaking of technology, we are going to be using Instagram Stories through our TMC account to ask questions, take polls, etc. throughout the conference.   If you don’t follow [TMC on Instagram](https://www.instagram.com/tmcdigitalmedia/), here’s a quick demo video as to how to get there and watch our stories.                     0:16       0:16       - Speed 1x - 0.5x - 1x - 1.25x - 1.5x - 1.75x - 2x - Quality 540p - Auto - 224p - 360p - 540p - 720p - 1080p                 ![Wistia video thumbnail - Instagram Story tutorial](https://embedwistia-a.akamaihd.net/deliveries/abb100e1e2730bd50b3c363b4db11de392a6bc31.jpg?image_crop_resized=640x360) [About Wistia](https://wistia.com/about-wistia?utm_type=player&utm_product=host&utm_campaign=songs-about-wistia&utm_medium=referral&utm_source=wistia&about=493804)[Report a problem](https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions#)[Copy link and thumbnail](https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions#)   Thanks for reporting a problem. We'll attach technical data about this session to help us figure out the issue. Which of these best describes the problem? Choose one Video plays but frequently stutters Video has poor quality Video fails to play Other Any other details or context?   [Cancel](https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions#) Send message                 Be sure to look for and register for our sessions using the conference app.   We can’t wait to see you at MAFSI!     #### Share [Share on Twitter ](https://twitter.com/share?url=https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions&text=On%20the%20Bean%20Bag%20with%20TMC:%20MAFSI%20Conference%202018%20Preview%20(What%20to%20Expect%20at%20TMC's%20Sessions)) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions&t=On%20the%20Bean%20Bag%20with%20TMC:%20MAFSI%20Conference%202018%20Preview%20(What%20to%20Expect%20at%20TMC's%20Sessions)) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://success.tmcdigitalmedia.com/blog/mafsi-conference-2018-preview-what-to-expect-at-tmc-sessions&t=On%20the%20Bean%20Bag%20with%20TMC:%20MAFSI%20Conference%202018%20Preview%20(What%20to%20Expect%20at%20TMC's%20Sessions)) Previous blog [← [Opinion] A Quick Look at Net Neutrality and the Foodservice Industry](https://success.tmcdigitalmedia.com/blog/a-quick-look-at-net-neutrality-and-the-foodservice-industry) Next blog [Don't Let Fear Hold You Back: On Learning New Things in 2018 →](https://success.tmcdigitalmedia.com/blog/dont-let-fear-hold-you-back-learning-new-things-in-2018) ### You May Also Like These Related Stories [TMC Digital Media FAQ with Founder Erik MacPherson](https://success.tmcdigitalmedia.com/blog/tmc-frequently-asked-questions-with-erik-macpherson) ![](https://success.tmcdigitalmedia.com/hubfs/2016_10_25%20FAQ%20with%20Erik-2.png) [Foodservice](https://success.tmcdigitalmedia.com/blog/topic/foodservice) #### TMC Digital Media FAQ with Founder Erik MacPherson Oct 25, 2016 9:19:42 AM 1 min read [Why My Story as the TMC "Content Guy" Matters to Your Foodservice Business](https://success.tmcdigitalmedia.com/blog/why-my-story-as-the-tmc-content-guy-matters-to-your-foodservice-business) ![](https://success.tmcdigitalmedia.com/hubfs/TMC%20Matters%20to%20Your%20Foodservice%20Business.jpg) [Content](https://success.tmcdigitalmedia.com/blog/topic/content) #### Why My Story as the TMC "Content Guy" Matters to Your Foodservice Business Aug 1, 2017 8:29:35 PM 2 min read [Announcing the Podcast Premiere of Freshly Baked with TMC](https://success.tmcdigitalmedia.com/blog/announcing-the-podcast-premiere-of-freshly-baked-with-tmc) ![podcast debut of freshly baked with tmc](https://success.tmcdigitalmedia.com/hubfs/freshly%20baked%20podcast%20announcement.png) [Foodservice](https://success.tmcdigitalmedia.com/blog/topic/foodservice) #### Announcing the Podcast Premiere of Freshly Baked with TMC May 15, 2020 1:45:23 PM 2 min read ### Get Email Notifications