On the Bean Bag with TMC: MAFSI Conference 2018 Preview (What to Expect at TMC's Sessions)

Dec 27, 2017 8:34:58 AM

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With the MAFSI Conference Compete in HD 2018 coming up in less than a month in Naples, FL, it's time to start thinking about attending breakout sessions.

TMC has been a part of the last two MAFSI conferences, dating back to 2014. And we are truly grateful.

This year, Chad Stamm and I will be speaking at multiple breakout sessions. Let's take a look (and listen) as I provide an overview of our sessions in this episode of On The Bean Bag with TMC.

5:19

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5:19

Wistia video thumbnail - OTBB - MAFSI 2018: Compete in HD

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Here are the highlights:

There will be a strong focus on technology.

1) The Rep Firm of the Future: Using Technology to Stay in Front of Your Buyers

We will show you:

Social Selling is not social selling. It’s just selling.
Inside sales becoming more important
Account Based Marketing (ABM)
Budget - Technology & Marketing
Aligning Marketing & Sales
Marketing & Sales Automation

2) How Buyer Behavior is Shaping the Digital Ecosystem for Manufacturers

We will show you:

How the buying process continues to change
Budget - Technology & Marketing
From Sales Reps to Marketing Reps
Aligning Marketing & Sales Automation with Reps (consistent messaging through shared digital assets)

3) The Power of Play: How Video Drives Buyer Engagement and How to Capitalize On It

We will show you how reps and factories are capitalizing on video
Discuss technology platforms
Tips and equipment needed

4) The Importance of Authenticity: Finding the Unique Story In Your Company and Personal Brand

Your personal brand
Your company brands
Your product brands

So, speaking of technology, we are going to be using Instagram Stories through our TMC account to ask questions, take polls, etc. throughout the conference.

If you don’t follow TMC on Instagram, here’s a quick demo video as to how to get there and watch our stories.

0:16

Wistia video thumbnail - Instagram Story tutorial

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