---
title: Don't Let Marketing Automation Sabotage Your Sales Opportunity
description: Be careful marketing automation. Don't be robotic.  Be human and remember, sales still owns the relationship.
---

[TMC Digital Media Insights | Inbound Marketing and Sales Enablement ](https://success.tmcdigitalmedia.com/blog)

# [Don't Let Marketing Automation Sabotage Your Sales Opportunity](https://success.tmcdigitalmedia.com/blog/dont-let-marketing-automation-sabotage-your-sales-opportunity)

 Written by [Erik MacPherson](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson) | Oct 19, 2016 4:24:26 PM

Our CEO, Erik MacPherson, talks about how marketing automation can bite you in the ass.  Don't let it.

## Do not become robotic. Use marketing automation wisely.

I**n this VLOG, Erik talks about the importance of:**

- **Exercising caution with marketing automation**
- **Being human first**
- **How Sales still owns the relationship in the foodservice world **

### Interested in taking your marketing automation to the next level with video? Download the [Guide to Using Video with Marketing Automation](https://success.tmcdigitalmedia.com/guide-to-video-marketing-automation) and see how sending the right video, to the right lead, at the right time makes all the difference.

[View full post](https://success.tmcdigitalmedia.com/blog/dont-let-marketing-automation-sabotage-your-sales-opportunity)

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