Our CEO, Erik MacPherson, talks about how marketing automation can bite you in the ass. Don't let it.
Do not become robotic. Use marketing automation wisely.
In this VLOG, Erik talks about the importance of:
- Exercising caution with marketing automation
- Being human first
- How Sales still owns the relationship in the foodservice world
Interested in taking your marketing automation to the next level with video? Download the Guide to Using Video with Marketing Automation and see how sending the right video, to the right lead, at the right time makes all the difference.
