---
title: Sell Unto Others As You Want To Be Sold To
description: Sell unto others as you want to be sold to.  CEO Erik MacPherson talks about a real-life experience of being 'sold to' the wrong way. Listen to the vlog here.
image: https://success.tmcdigitalmedia.com/hubfs/2015_9_23_sell_unto_others_copy.png
---

[Foodservice](https://success.tmcdigitalmedia.com/blog/topic/foodservice) [Sales](https://success.tmcdigitalmedia.com/blog/topic/sales)

# Sell Unto Others As You Want To Be Sold To

[![Erik MacPherson](https://success.tmcdigitalmedia.com/hs-fs/hubfs/TMC%20Headshots/Erik%20Headshot%202023.png?width=40&height=40&name=Erik%20Headshot%202023.png)](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson)

by [Erik MacPherson](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson)

 Oct 14, 2016 6:50:42 AM

##### Listen To This Blog Post

Listen to our CEO Erik MacPherson talk about a real-life experience of being 'sold to'.

## At the end of the day, we all want to be sold to a certain way.

I**n this VLOG, Erik talks about the importance of:**

- **How a sales person should listen, listen, listen**
- **Learning to ask the right questions, even if you have the chops**
- **Earning enough trust before 'going for the close' **

  

 

### Interested in taking your marketing automation to the next level with video? Download the [Guide to Using Video with Marketing Automation](https://success.tmcdigitalmedia.com/guide-to-video-marketing-automation) and see how sending the right video, to the right lead, at the right time makes all the difference.

[![New Call-to-action](https://no-cache.hubspot.com/cta/default/447165/e38abc3a-e984-4dd8-a668-dfae11c8c118.png)](https://cta-redirect.hubspot.com/cta/redirect/447165/e38abc3a-e984-4dd8-a668-dfae11c8c118)

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[Don't Let Marketing Automation Sabotage Your Sales Opportunity →](https://success.tmcdigitalmedia.com/blog/dont-let-marketing-automation-sabotage-your-sales-opportunity)

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