Since we discuss using QR codes with every single client, we thought we would give provide you with a quick QR Code 101. From 'what are they?' to 'do they work?'. If you are asking these same questions, the following should be helpful.
A QR Code (or Quick Response Code) is the trademark name for type of barcode. Similar to a UPC barcode, the QR Code readability is quite faster and has a larger storage capacity which provides users a ton of marketing options when using them.
People with smartphones simply scan the code which takes them to a 'landing page', a website page designated for that specific code. The codes are also used to transfer information like contact info to be added to a user's address book. Pretty cool, huh?
Did you know there are close to 110 million smartphone users in the US alone? And guess what? The Holiday season is right around the corner. Think people aren't going to be using their phones to make purchases or at the minimum research products? Think again. The technology world continues to evolve quickly. Heck, Target will be tagging 20 toys this season in its stores with QR Codes. Why? Secret mobile shopping. Yep.
We use QRReader on our iPhones. But there are a number of apps you can download that scans QR codes (we'll leave that up to GadgitKids to chime in). And all of them are free.
It's actually very easy to create a QR code, as there are several sites that offer them for free - like Hipscan. And if you have ever ordered business cards from Moo.com, you will noticed an option to add a QR to your business card. Quite useful.
There are many ways to use QR codes - it really depends on your business/service and the content's purpose since you are driving end-users to a web page. Here are some examples: