Baby carrots. The ubiquitous Super Bowl, Buffalo wing sidekick that also gets a lot of air play in our kids' schools. But why? Have you ever really stopped to think about it?
Like anything else worth knowing about, there's a good story behind it. Back in the 1980s, California carrot farmer, Mike Yurosek, discovered that a lot of his carrots were ugly. We buy with our eyes, right? Instead of throwing them out to the rabbits, he took an industrial bean cutter and decided to chop them down and shape them into what we now know as baby carrots.
The story really gets good when you consider the statistics. According to a 2007 report from the USDA, baby carrots have changed the entire carrot landscape in the United States. With the advent of the baby carrot, carrot consumption has doubled, and the small, packaged version is responsible for nearly 70 percent of all carrot sales.
Can someone please pass the ranch?