As a social media professional, the functionality of the online tools I use is extremely important to me. In today’s market, there are so many different types of software that were created to make sharing information across all social media platforms easier. I’m here to tell you why HubSpot’s software goes above and beyond the rest.
Using web-based tools can be a hassle, but with many people choosing to use Google Chrome over Safari or Internet Explorer, Chrome Extensions have become a lifesaver. Every social media publishing tool that I have used has had an available extension. However, not all extensions are equal. Buffer for example, just recently updated their extension to allow different messages to be shared on each platform; something that HubSpot had already been doing. HubSpot also gives you the option to add personal pages, making marketing your company easier from your personal and professional pages.
3. Integration
Last, but definitely not least, HubSpot is so much more than just a social tool. It takes all the best qualities of a social publishing tool and integrates them into a complete system. HubSpot also gives you the ability to choose which campaign each social post applies to, making it easier to organize your content. With HubSpot, you’re getting email marketing, content marketing, social media marketing, lead nurturing, and so much more.