--- title: 3 Things that Set HubSpot's Social Tools Apart from the Rest description: Social media is a big part of any inbound marketing strategy. Make sure you have the right tools to get the job done. image: https://success.tmcdigitalmedia.com/hubfs/Discover%20why%20Hubspot's%20socialtools%20go%20above%20and%20beyond%20the%20rest.png --- [Social Media](https://success.tmcdigitalmedia.com/blog/topic/social-media) [HubSpot](https://success.tmcdigitalmedia.com/blog/topic/hubspot) [Marketing](https://success.tmcdigitalmedia.com/blog/topic/marketing) # 3 Things that Set HubSpot's Social Tools Apart from the Rest by [Savannah Colligon](https://success.tmcdigitalmedia.com/blog/author/savannah-colligon) Jun 9, 2017 9:22:18 AM ##### Listen To This Blog Post As a social media professional, the functionality of the online tools I use is extremely important to me. In today’s market, there are so many different types of software that were created to make sharing information across all social media platforms easier. I’m here to tell you why HubSpot’s software goes above and beyond the rest. # **1. Publishing** ![Screen Shot 2017-06-05 at 3.12.20 PM.png](https://success.tmcdigitalmedia.com/hs-fs/hubfs/Screen%20Shot%202017-06-05%20at%203.12.20%20PM.png?width=315&name=Screen%20Shot%202017-06-05%20at%203.12.20%20PM.png) Using web-based tools can be a hassle, but with many people choosing to use Google Chrome over Safari or Internet Explorer, Chrome Extensions have become a lifesaver. Every social media publishing tool that I have used has had an available extension. However, not all extensions are equal. Buffer for example, just recently updated their extension to allow different messages to be shared on each platform; something that [HubSpot](https://success.tmcdigitalmedia.com/blog/3-reasons-we-are-a-hubspot-certified-marketing-agency-and-why-you-should-care) had already been doing. HubSpot also gives you the option to add personal pages, making marketing your company easier from your personal and professional pages.   ![Screen Shot 2017-06-05 at 3.18.37 PM.png](https://success.tmcdigitalmedia.com/hs-fs/hubfs/Screen%20Shot%202017-06-05%20at%203.18.37%20PM.png?width=285&name=Screen%20Shot%202017-06-05%20at%203.18.37%20PM.png)**2. Analytics** Without an analytics function, you can’t you tell how your social media publishing is reaching and affecting your contacts. Most social media publishing platforms also offer analytics, so why is HubSpot’s different? HubSpot tracks everything, and their metrics make understanding the data much easier. They also focus on showing what impacts the bottom line, like lead conversions instead of vanity metrics, like the number of likes. By doing this, HubSpot helps us know which information your [buyer personas](https://success.tmcdigitalmedia.com/heres-your-buyer-persona-guide) want and how they want to receive that information.    **3. Integration**![HubSpot Integration.png](https://success.tmcdigitalmedia.com/hs-fs/hubfs/HubSpot%20Integration.png?width=239&name=HubSpot%20Integration.png) Last, but definitely not least, HubSpot is so much more than just a social tool. It takes all the best qualities of a social publishing tool and integrates them into a complete system. HubSpot also gives you the ability to choose which campaign each social post applies to, making it easier to organize your content. With HubSpot, you’re getting [email marketing](https://success.tmcdigitalmedia.com/blog/why-email-is-more-important-than-ever), [content marketing](https://success.tmcdigitalmedia.com/foodservice-equipment-content-marketing-tips), [social media marketing](https://success.tmcdigitalmedia.com/blog/social-media-marketing-your-formula-for-success), [lead nurturing](https://success.tmcdigitalmedia.com/blog/10-things-to-avoid-when-nurturing-foodservice-leads), and so much more.     # **Social media is a big part of inbound marketing, and it is a great way to capture your clients’ attention in the foodservice industry. Having the right tools can make all the difference. Sign up for our free [HubSpot Marketing Software Webinar](https://success.tmcdigitalmedia.com/free-hubspot-webinar/) and learn how HubSpot can help your foodservice business. ** **[![Free HubSpot Webinar CTA](https://no-cache.hubspot.com/cta/default/447165/1acdc884-e5a2-43a9-a956-f686f894beae.png)](https://cta-redirect.hubspot.com/cta/redirect/447165/1acdc884-e5a2-43a9-a956-f686f894beae)**       #### Share [Share on Twitter ](https://twitter.com/share?url=https://success.tmcdigitalmedia.com/blog/3-things-that-set-hubspot-social-tools-apart-from-the-rest/&text=3%20Things%20that%20Set%20HubSpot's%20Social%20Tools%20Apart%20from%20the%20Rest) [Share on Facebook ](https://www.facebook.com/sharer/sharer.php?u=https://success.tmcdigitalmedia.com/blog/3-things-that-set-hubspot-social-tools-apart-from-the-rest/&t=3%20Things%20that%20Set%20HubSpot's%20Social%20Tools%20Apart%20from%20the%20Rest) [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://success.tmcdigitalmedia.com/blog/3-things-that-set-hubspot-social-tools-apart-from-the-rest/&t=3%20Things%20that%20Set%20HubSpot's%20Social%20Tools%20Apart%20from%20the%20Rest) Previous blog [← Erik's NRA 2017 VLOG Recap](https://success.tmcdigitalmedia.com/blog/nra-show-2017-recap-with-erik-macpherson) Next blog [Some Recent Foodservice Trends and What They Might Mean →](https://success.tmcdigitalmedia.com/blog/some-recent-foodservice-trends-and-what-they-might-mean) ### You May Also Like These Related Stories [Tech Tip: New Instagram Integration with HubSpot](https://success.tmcdigitalmedia.com/blog/new-instagram-integration-with-hubspot-video-demonstration) ![](https://success.tmcdigitalmedia.com/hubfs/instagram%20and%20hubspot.png) [Social Media](https://success.tmcdigitalmedia.com/blog/topic/social-media) #### Tech Tip: New Instagram Integration with HubSpot Feb 27, 2018 10:19:39 AM 1 min read [How HubSpot Provides Tradeshow ROI in Simple and Effective Ways](https://success.tmcdigitalmedia.com/blog/hubspot-provides-tradeshow-roi) ![3d illustration of a trade show with a map location point](https://success.tmcdigitalmedia.com/hubfs/How%20HubSpot%20Provides%20Tradeshow%20ROI%20in%20Simple%20and%20Effective%20Ways.png) [HubSpot](https://success.tmcdigitalmedia.com/blog/topic/hubspot) #### How HubSpot Provides Tradeshow ROI in Simple and Effective Ways Feb 18, 2025 7:42:58 AM 2 min read [3 Reasons We Are A HubSpot Certified Marketing Agency and Why You Should Care](https://success.tmcdigitalmedia.com/blog/3-reasons-we-are-a-hubspot-certified-marketing-agency-and-why-you-should-care) ![](https://success.tmcdigitalmedia.com/hubfs/2016_4_10_HubSpot_certified-logo.png) [HubSpot](https://success.tmcdigitalmedia.com/blog/topic/hubspot) #### 3 Reasons We Are A HubSpot Certified Marketing Agency and Why You Should Care Apr 10, 2016 10:22:13 PM 4 min read ### Get Email Notifications ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://447165.fs1.hubspotusercontent-na1.net/hubfs/447165/Tech%20Tip_%20Instagram%20integration%20with%20HubSpot%20%20Feb%2027%2c%209_36%20am.webm", "dateModified" : "2022-06-30T13:50:13.097Z", "duration" : "PT3M44S", "height" : 720, "name" : "Tech Tip_ Instagram integration with HubSpot Feb 27, 9_36 am", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/77947868217?portalId=447165&size=medium", "uploadDate" : "2022-06-30T13:50:03.319Z", "width" : 1280 } ```