In a study published by B2B’s 2015 Social Media Benchmarking Report, social media was found to be one of the most underutilized marketing tools for B2B transactions. The initial thought might be that social media itself just isn’t a lucrative outlet. However, the study also suggested that those businesses which put strong initiatives into social media ended up turning out new revenue, and LinkedIn has proven itself to be the most effective in connecting your business with the right consumers.
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22 September
2015