Today's online experience is rapidly evolving. Think about the websites you visit - the companies you follow on social media who engage with you - the personalized emails you receive with information that you are interested in. What do they all have in common? A personalized experience that earns your trust and keeps you wanting more.
Social media marketing can be an important aspect of your foodservice business. In fact, if you want to increase traffic to your website and engage your customers with your brand, it needs to be. What it shouldn't do, though, is consume all your time.
But before you spend thousands on a new design that highlights your updated, modern brand, make sure you take time to consider the less glamorous aspects of website development.
More and more food equipment manufacturers – and the reps and dealers who sell their products – are seeing the benefits of an inbound marketing strategy. The days when customers and end users are highly influenced by interruptive marketing techniques like cold calling and commercials are ending, and they are being replaced by inbound strategies that are more measurable, more cost effective, and more likely to result in highly qualified leads.
Buyer Personas are critical to the overall success of your Foodservice Equipment marketing strategy. If you don’t know your target market, then you are wasting time and money.
