---
title: On the Beanbag with TMC - Who Owns The End User?
description: TMC Digital Media's Erik MacPherson discusses the foodservice equipment supply chain and the challenges of getting to end-users. He even includes some tips.
image: https://success.tmcdigitalmedia.com/hubfs/Pasted%20image%20at%202017_08_10%2001_44%20PM.png
---

[Foodservice](https://success.tmcdigitalmedia.com/blog/topic/foodservice) [Sales](https://success.tmcdigitalmedia.com/blog/topic/sales)

[TMC](https://success.tmcdigitalmedia.com/blog/topic/tmc)

# On the Beanbag with TMC - Who Owns The End User?

[![Erik MacPherson](https://success.tmcdigitalmedia.com/hs-fs/hubfs/TMC%20Headshots/Erik%20Headshot%202023.png?width=40&height=40&name=Erik%20Headshot%202023.png)](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson)

by [Erik MacPherson](https://success.tmcdigitalmedia.com/blog/author/erik-macpherson)

 Aug 16, 2019 2:19:48 PM

##### Listen To This Blog Post

Today, Erik MacPherson talks about the foodservice equipment distribution chain and the challenges of getting to the end-user (or foodservice operator).

---

## From manufacturers to reps to consultants to dealers, who owns the end-user relationship? How does one ensure your solutions stay top-of-mind?

### Join Erik in this ever increasingly important discussion as to the challenges of getting your brands and products spec'ed and purchased by the foodservice operators. Erik talks about:

- The importance of storytelling
- Understanding your top market segments
- Understanding your buyer personas
- Creating educational content
- Using digital platforms and software to get that messaging down to the end-users

 

 

Interested in taking a detailed look at how other foodservice and food supply businesses are taking full advantage of the digital channel to drive end-user leads?

Schedule time to talk with Erik by choosing a day and time that works for you below.  

 

 

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