By Erik MacPherson / B2B, Foodservice Industry, manufacturers, foodservice reps, aligning sales and marketing, vlogs, sales enablement, #relationships, digital ecosystem, end users, on the beanbag, dealers, distribution / 0 Comments
Today, Erik MacPherson talks about the foodservice equipment distribution chain and the challenges of getting to the end-user (or foodservice operator).
From manufacturers to reps to consultants to dealers, who owns the end-user relationship? How does one ensure your solutions stay top-of-mind?
Join Erik in this ever increasingly important discussion as to the challenges of getting your brands and products spec'ed and purchased by the foodservice operators. Erik talks about:
- The importance of storytelling
- Understanding your top market segments
- Understanding your buyer personas
- Creating educational content
- Using digital platforms and software to get that messaging down to the end-users
Erik mentions a recent blog post titled How Foodservice Manufacturers Are Staying Top of Mind With Reps and Distributors. Here is the link to it in case you missed it.
Interested in taking a detailed look at how other foodservice and food supply businesses are taking full advantage of the digital channel to drive end-user leads?
Schedule time to talk with Erik by choosing a day and time that works for you below.