On the Beanbag with TMC - Who Owns The End User?

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On the Beanbag with TMC - Who Owns the End-User?

Today, Erik MacPherson talks about the foodservice equipment distribution chain and the challenges of getting to the end-user (or foodservice operator).


From manufacturers to reps to consultants to dealers, who owns the end-user relationship? How does one ensure your solutions stay top-of-mind?

Join Erik in this ever increasingly important discussion as to the challenges of getting your brands and products spec'ed and purchased by the foodservice operators. Erik talks about:

  • The importance of storytelling
  • Understanding your top market segments
  • Understanding your buyer personas
  • Creating educational content
  • Using digital platforms and software to get that messaging down to the end-users

  

 
 
 
 
 
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Erik mentions a recent blog post titled How Foodservice Manufacturers Are Staying Top of Mind With Reps and Distributors. Here is the link to it in case you missed it. 


 

Interested in taking a detailed look at how other foodservice and food supply businesses are taking full advantage of the digital channel to drive end-user leads?

Schedule time to talk with Erik by choosing a day and time that works for you below.  

 

 

Topics: B2B, Foodservice Industry, manufacturers, foodservice reps, aligning sales and marketing, vlogs, sales enablement, #relationships, digital ecosystem, end users, on the beanbag, dealers, distribution

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